Write 3 pages about ZARA: FAST FASHION (Questions)
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ZARA: FAST FASHION
INSTRUCTIONS:
PLEASE READ BELOW QUESTIONS CAREFULLY, THEN WRITE 3 PAGES LONG TO ANSER BELOW QUESTION
ZARA: FAST FASHION
– What are the distinctive features of ZARA’s operations strategy that support its business strategy? How? Work the numbers!
– Compare ZARA to an ‘average’ retailer with similar posted prices. (Assume that the retail price is twice the manufacturer’s selling price to the trade.)
– What are ZARA’s advantages and disadvantages?
– How are ZARA’s operational and strategic ‘choices’ linked together to support its quick-response capability and to create sustainable competitive advantage and overall long term profitability?
– Are there any ‘weaknesses’ in ZARA’s system – any challenges to continued growth and increasing profits? How should ZARA grow?
– What recommendations would you make to Inditex CEO Jose Maria Castellano?
Limit: 3 pages, double space.
Due Date: 2 days from now.
Thanks in advance.
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