Which Media platform is best for achieving? and more question on the brief

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Q1- Name and describe the information sources media planners use in developing a media plan? (500 words max)

Q2. Which Media platform is best for achieving- (answer either a or b)

  1. Call to action


  1. Loyalty

Explain why, and support with real world examples. (500 words max)

Q3- Pick a brand of your choice from any product category. (Answer any 2 questions of the following)

  1. For your chosen brand, explain the purchase cycle and when it might be good for marketers to advertise for this brand.
  2. Explain how economic, social, political and technological factors affect sales trends of your chosen brand?
  3. For your selected brand, list its major competitor and identify how it tries to position itself differently in the

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