Week 8 Journal: Shinola Detroit Case

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After reading the Shinola Detroit Case in your text, address the following:

The case demonstrates how Shinola Detroit created a “look and feel” for its brand when it launched in 2013. Go to shinola.com and take a look around. Note that the brand has expanded beyond watches. It now includes bicycles and jewelry. Using the Look and Feel Basics on the bottom of page 152 of our textbook, evaluate the Shinola look and feel. Comment on whether you believe the look and feel works for the watch line, and for the other lines beyond watches.

Keeping a “level playing field” for all, your journal entry must be between 300 and 400 words in length. Please plan your response before writing your submission

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