WEEK 4 NEW MEDIA, WEEK 5 PUBLIC RELATIONS AND ADVERTISING, WEEK 6 MEDIA EFFECTS AND GENDER.

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WEEK 4 NEW MEDIA

Unlocked: Wednesday, February 14, 2018 2:24 PM EST – Sunday, April 8, 2018 11:59 PM EDT.

Review the Learning Resources for the week before answering the week 4 discussion. Then, post your original posting and thoughtfully respond to at least 3 classmates.

Week 4 – After reading The Impact of New Media on Intercultural Communication in Global Context, think about the innovations in digital media that have changed the way we think, act, and live.

A) After reading under the categories in New Media and Globalization and The Impact of New Media on Intercultural Communication, apply critical thinking techniques to help Shan (2010) answer this question, “Is intercultural communication possible?” under the context of new media in global society.

B) Also, has digital media influenced music? What are your music habits and how do you listen to music and buy it? How have your habits changed in the way you access and buy music?

C) After watching “Michael Lockrey: Citizen Journalism and the Democratisation of News Coverage” provide an example of how citizen journalism has been effective. Explain how it was effective and explain how citizen journalism can also be problematic.

Please comment on at least 3 of your classmates’ postings with questions or thoughtful, respectful, thorough responses.

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Week 5 Discussion

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Respond: Week 5 Discussion–Public Relations and Advertising – Due 4/15

Unlocked: Wednesday, February 14, 2018 2:24 PM EST – Sunday, April 15, 2018 11:59 PM EDT.

Review the Learning Resources for the week before answering the week 5 discussion. Then, post your original posting and thoughtfully respond to at least 3 classmates.

This week’s readings in the Learning Resources on advertising provide examples of both good and ineffective ad campaigns. Please answer the following prompts regarding advertising and public relations:

A) Post a link to one of your favorite ads and in short essay format, answer the following questions: Does it persuade you? How? Why do you like it? Is there anything problematic about the ad? Also included a link to an ineffective ad, providing evidence that the ad campaign failed (cite your source in proper APA or MLA format). In your summary, explain (in your opinion) why one ad succeeds and the other fails.

B) After reading this week’s Learning Resources, provide an example,(other than those listed in the readings) where public relations campaigns have been effective or ineffective, and provide a link to information about that example. Answer, in short answer format, why was the campaign successful or unsuccessful? Provide a link to the example.

Please comment on at least 3 of your classmates’ postings with questions or thoughtful, respectful, thorough responses.

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Week 6 Discussion

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Respond: Week 6 Discussion–Media Effects and Gender – Due 4/22

Unlocked: Wednesday, February 14, 2018 2:25 PM EST – Sunday, April 22, 2018 11:59 PM EDT.

Review the Learning Resources for the week before answering the week 6 discussion. Then, post your original posting and thoughtfully respond to at least 3 classmates.

Respond to the following prompts by providing examples of each:

A) Mass Communication sets or perpetuates some gender agendas. Provide links to examples.

B) Mass Communication influences attitudes and opinions about gender, race and sexuality. After reading “The SAGE Handbook of Gender and Communication: Chapter 16: Gender, Race and Media Representation,” pose a question or statement in the group discussion that you now have after completing the readings. For example, this could be a statement about how we could start to combat the misrepresentations.

Please comment on at least 3 of your classmates’ postings with questions or thoughtful, respectful, thorough responses.

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