Watch the following animated explanations on segmentation of markets, business and finance help

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Watch the following animated explanations on segmentation of
markets to develop a strong understanding of the concepts:

Understand the characteristics of markets and market
segments.

Understand the criteria for successful market segmentation.

Understand the bases commonly used to segment consumer
markets.

Understand the steps involved in segmenting markets.

Watch the following video on how the Food Network� uses
segmentation and target marketing to appeal to consumers: Click
Here

Choose a cooking show from the Food Network� website (2014
Television Food Network G. P.)
at:http://www.foodnetwork.com/shows.html to study and answer the
questions below.

Using research from Chapter 8, to help substantiate your
understanding of the segmentation and target marketing concepts,
answer the following questions related to the segmentation and
targeting of consumer markets for your chosen show:

Identify a minimum of three (3) segmentation bases that might be
used to segment the market for your chosen show.

Describe the specific reasons each of the three (3) segmentation
bases might be used to segment the market for your chosen food
show.

Describe the type of target marketing strategy that might be
used to reach the consumer for your chosen food show.

Discuss the product differentiation strategy used to distinguish
your chosen show from the rest of the shows on the Food Network�
website ( 2014 Television Food Network G. P.).

Describe the most likely positioning base or bases that might be
used to appeal to consumers in the target market for your chosen
food show.

Lamb, E. (2013). ACP MKTG, 7th Edition.
Cengage Learning. VitalBook file.

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