Let’s imagine that you have been assigned the role of a marketing consultant to investigate… 1 answer below »

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Let’s imagine that you have been assigned the role of a marketing consultant to investigate

contemporary issues in consumer behaviour related to online shopping. Using reflective analysis in the

first assessment, you must consider:

o Which possible challenges do you, as the marketing consultant, forsee if both of the shopping trips

were to occur online.

o Suggest three strategies to offset these challenges by considering broader consumer behaviour

topics such as:

? Changing consumer attitudes towards online shopping;

? Cultural/Social factors that would positively contribute towards the online purchase of the

purchased products/services in both of the shopping trips;

? Positive influence on consumer’s response towards digital technologies.

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