research and write-up a Marketing Plan for the Company Blue Apron
In attached file is an example of what I need you to do!
I just need you to do these area :
1.0 Executive Summary
3.0 Marketing Strategy
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
4.0 Market Tactics
4.5 Marketing Research
5.1 Break-Even Analysis
5.2 Sales Forecast
5.3 Expense Forecast
You can use these sources:
1 Our Team. www.blueapron.com. 2Bary, Emily. Finally, Some Good News for Blue Apron. Barronâ€™s Next. (September 6, 2017). 3Rainey, Clint. Blue Apron Has Started Laying People Off. Grub Street. (August 23, 2017).
1Azad, Babak. â€œHow Blue Apron Revealed a Lot More about Customer Acquisition and Retention than It Likely Intended To.â€ http://www.babakazad.com/blue-apron-customer-acqui… 2Consumer Affairs. Blue Apron Customer Reviews and Complaints. https://www.consumeraffairs.com/food/blue-apron.ht… 3Leonhardt, Megan. These 2 Charts Show Just How Popular Meal-Kit Services Are. Time. http://time.com/money/4855511/who-buys-meal-kit-se… July 20, 2017.
1Fowler, Bree. â€œPersonal chefs arenâ€™t just for the rich anymore.â€ ABC News. http://abcnews.go.com/Business/story?id=3710269&pa… 2Schawbel, Dan. â€œ10 New Findings about the Millennial Consumer.â€ Forbes. Jan 20, 2015. https://www.forbes.com/sites/danschawbel/2015/01/2… 3Smith, Lindsey et al. â€œTrends in US home food preparation and consumption: analysis of national nutrition surveys and time use studies from 1965-1966 to 2007-2008.â€ Nutrition Journal 12:45 (2013). 4Solomen, Micah. â€œ2015 is the Year of the Millennial Customer: 5 Key Traits These 80 Million Consumers Share.â€ Forbes. Dec 29, 2014. https://www.forbes.com/sites/micahsolomon/2014/12/… 5Grand View Research. â€œGlobal Frozen Food Market Worth Will Grow to $307.33 billion in 2020: New Report by Grand View Research, Inc.â€ Nov 19, 2014. https://globenewswire.com/news-release/2014/11/19/…