Please read the following articles and excerpts.
Textbook Chapter 4 https://fpsiuht2012.files.wordpress.com/2013/10/social-psychology-baron.pdf
- Lewis, M., & Neighbors, C. (2005) Self-determination and the use of self-presentation strategies. The Journal of Social Psychology. 145(4), 469-489.
- Vasalou, A. (2009) Me, myself, and I: The role of interactional context in self-presentation through avatars. Computers in Human Behavior. 25(2), 510-510