unit 6 assignment strategic marketing plan

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Unit 6 Assignment 2 – Strategic Marketing Plan

Submit Assignment

  • Due Sunday by 11:59pm
  • Points 120
  • Submitting a text entry box or a file upload

Instructions

This unit, you will complete all remaining sections of your Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company. Ensure that you include all feedback from the previous sections as well. Add sections III and IV to your existing plan.

Section III: Your NEW proposed Marketing Mix for your New Shoes company

  • NEW Proposed Marketing Mix (Product, Price, Place, Promotion)
    • This should be based on the decisions that you have made throughout the New Shoes simulation.
    • Provide a description and explain the situation based on the New Shoes simulation

Section IV

  • Marketing Action Programs
  • Controls
  • Conclusion
  • Executive Summary (belongs at the beginning and summarizes the entire plan)

Assignment Parameters

  1. Accurate description and reference of all concepts and theories learned from course material.
  2. Practical examples of concepts that lead to continuing interest in the topic.
  3. Synthesis of concepts and theories from other course activities.
  4. Well-organized, clearly presented work ( free from excessive spelling and grammatical errors)
  5. Properly cited sources using APA 6th edition.
  6. Ensure use of the assignment rubric, template, and guidelines.

Assignment Objectives

  • Prepare a strategic marketing plan.
  • Analyze the role of controls and marketing actions programs when developing a successful strategic marketing plan.

Assignment Resources

Rubric

BU220 Unit 7 Strategic Marketing Plan Rubric

BU220 Unit 7 Strategic Marketing Plan Rubric

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeTopic

12.0 pts

5

Identifies a creative, focused, and manageable topic clearly addressing important points.

11.0 pts

4

Identifies a manageable topic that addresses important points.

10.0 pts

3

Identifies a focused topic that addresses important points.

9.0 pts

2

Identifies a topic that while doable, is too narrowly focused.

8.0 pts

1

Identifies a topic that is far too general and wide-ranging as to be doable.

0.0 pts

0

Does not clearly identify a topic or identifies a topic that is not relevant to the assignment.

12.0 pts

This criterion is linked to a Learning OutcomeExisting Knowledge, Research, and/or Views

12.0 pts

5

Uses in-depth information from relevant sources representing multiple points of views (3 or more) or research aspects (3 or more).

11.0 pts

4

Describes in-depth information from relevant sources representing at least two points of view or research aspects.

10.0 pts

3

Explains information from relevant sources representing at least two points of view or research aspects.

9.0 pts

2

Relates information from relevant and irrelevant sources. No clear point of view(s) of approach(s) are identified.

8.0 pts

1

Tells information from irrelevant sources representing a single point of view or does not identify points of view or approaches

0.0 pts

0

Information is irrelevant to the topic. No clear point of view/approaches.

12.0 pts

This criterion is linked to a Learning OutcomeContent

30.0 pts

5

Demonstrates the ability to construct a clear and insightful problem statement/thesis statement/topic statement with evidence of all relevant contextual factors.

27.0 pts

4

Demonstrates the ability to construct a problem statement, thesis statement/topic statement with evidence of most relevant contextual factors, and problem statement is adequately detailed

24.0 pts

3

Begins to demonstrate the ability to construct a problem statement/thesis statement/topic statement with evidence of most relevant contextual factors, but problem statement is superficial.

21.0 pts

2

Demonstrates a limited ability in identifying a problem statement/thesis statement/topic statement or related contextual factors.

18.0 pts

1

Demonstrates the ability to explain contextual facts but does not provide a defined statement.

0.0 pts

0

There is no evidence of a defined statement.

30.0 pts

This criterion is linked to a Learning OutcomeAnalysis

30.0 pts

5

Organizes and compares evidence to reveal insightful patterns, differences, or similarities related to focus.

27.0 pts

4

Organizes and interprets evidence to reveal patterns, differences, or similarities related to focus.

24.0 pts

3

Organizes and describes evidence according to patterns, differences, or similarities related to focus.

21.0 pts

2

Organizes evidence, but the organization is not effective in revealing patterns, differences, or similarities.

18.0 pts

1

Describes evidence, but it is not organized and/ or is unrelated to focus.

0.0 pts

0

Lists evidence, but it is not organized and/ or is unrelated to focus.

30.0 pts

This criterion is linked to a Learning OutcomeConclusion

12.0 pts

5

Assembles a conclusion that is a logical interpretation from findings.

11.0 pts

4

Constructs a conclusion that is logical from inquiry findings.

10.0 pts

3

Identifies a conclusion specifically from and responds specifically to the findings.

9.0 pts

2

Produces a general conclusion that, because it is so general, also applies beyond the scope of the inquiry findings.

8.0 pts

1

States an ambiguous or unsupportable conclusion from findings.

0.0 pts

0

States an illogical conclusion from findings.

12.0 pts

This criterion is linked to a Learning OutcomeLimitations and Implications

12.0 pts

5

Insightfully discusses in detail relevant and supported limitations and implications.

11.0 pts

4

Examines relevant and supported limitations and implications.

10.0 pts

3

Discusses relevant and supported limitations and implications.

9.0 pts

2

Presents relevant and supported limitations and implications.

8.0 pts

1

Presents limitations and implications, but they are unsupported.

0.0 pts

0

Presents limitations and implications, but they are irrelevant.

12.0 pts

This criterion is linked to a Learning OutcomeWriting

6.0 pts

5

The paper exhibits a excellent command of written English language conventions. The paper has no errors in mechanics, grammar, or spelling.

5.4 pts

4

The paper exhibits a good command of written English language conventions. The paper has no errors in mechanics, or spelling with minor grammatical errors that impair the flow of communication.

4.8 pts

3

The paper exhibits a basic command of written English language conventions. The paper has minor errors in mechanics, grammar, or spelling that impact the flow of communication.

4.2 pts

2

The paper exhibits a limited command of written English language conventions. The paper has frequent errors in mechanics, grammar, or spelling that impede the flow of communication.

3.6 pts

1

The paper exhibits little command of written English language conventions. The paper has errors in mechanics, grammar, or spelling that cause the reader to stop and reread parts of the writing to discern meaning.

0.0 pts

0

The paper does not demonstrate command of written English language conventions. The paper has multiple errors in mechanics, grammar, or spelling that cause the reader difficulty discerning the meaning.

6.0 pts

This criterion is linked to a Learning OutcomeAPA

6.0 pts

5

The required APA elements are all included with correct formatting, including in-text citations and references.

5.4 pts

4

The required APA elements are all included with minor formatting errors, including in-text citations and references.

4.8 pts

3

The required APA elements are all included with multiple formatting errors, including in-text citations and references.

4.2 pts

2

The required APA elements are not all included. AND/OR there are major formatting errors, including in-text citations and references.

3.6 pts

1

Several APA elements are missing. The errors in formatting demonstrate limited understanding of APA guidelines, in-text-citations, and references.

0.0 pts

0

There is little to no evidence of APA formatting. AND/OR there are no in-text citations AND/OR references.

6.0 pts

Total Points: 120.0

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