The subject is the Harley Davidson Milwaukee 8

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This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the individual marketing plan project and students should review the Week 3 Learning Team Assignment for background assistance in product brand strategies as developed by the team.

Assignment Steps

Develop a minimum 1,400 word branding strategy and marketing communication plan in Microsoft® Word. This document should address these elements as taken from the Marketing Plan Outline and Timeline sections titled, “Situational Analysis,” and the “Product, Place/Distribution, Promotion, and Price Strategies,” and shown below: You must include a measurement of customer loyalty and retention in your strategy document. You may include infographics to provide additional clarity and coherence to your document.

Situational Analysis:

• Vision, Mission, Strategic objectives, Values

• Strengths/Weaknesses

• Competitor’s Strengths/Weaknesses

• Market Segments

Product, Place/Distribution, Promotion, and Price Strategies:

• Creating a Brand Image

• Maintaining Brand Image

• Branding Concerns

• Promotion/Integrated Marketing Communication

• Advertising Strategy/Objectives

• Push and Pull

• Media Strategy

• Advertising Execution

• Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.

This is a continuation of your global or multi-regional company, as selected in Week 1, and will be incorporated into your overall marketing plan for Week 6.

Include in-text citations and references for text (must be used with every assignment in this course), and a minimum of four peer reviewed references, at least two from UOP Library, Electronic Reserve Readings, and/or syllabus embedded videos.

Note: Failure to utilize these resources will result in severe markdowns.

Format your assignment consistent with APA guidelines.

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