This week’s assignment will provide
information regarding marketable objectives found within the strategic plan for
your chosen HCO. The information can be applied to the Introduction portion of
the marketing plan for your Final Project. After reading Chapter 7 and
reviewing the strategic plan of your chosen healthcare organization, construct
a three- to four-page paper in which you discuss the following:
·The key marketing objectives found in
your chosen HCO’s strategic plan
·Why the objectives fit the role of the
health care organization
·What key marketing objectives a
marketing director should focus on when developing a marketing plan (Explain
·Must be three to four double-spaced
pages in length (not including the title page and references page) and
formatted according to APA style as outlined in the Ashford Writing Center.
·Must include a separate title page with
oTitle of paper
oCourse name and number
·Must use at least three scholarly
sources in addition to the course text.
The HCO I am working on is Blue Shield California, I have also attached a copy of the paper from the last week if needed.