The Art and Science of Persuasion

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Read Harnessing the Science of Persuasion(Cialdini, 2001). Consider this source as you complete the Assignment.

  1. Part I: Examples
    1. Assemble advertisements, commercials, or personal experiences/observations that illustrate each of the six fundamental principles identified in Cialdini (2001). Do not use examples from your textbook.
      • Submit “Part I”, a separate document with the examples you located. Preferably, copy and paste print media examples, along with proper citation information; links are acceptable for broadcast or electronic media (television, internet, etc.). If neither images nor links are available (e.g., in the case of a personal observation or experience), a brief description will suffice. Label your examples clearly and provide a one paragraph explanation for each.
  2. Part II: A Social Psychological Analysis of _______
    1. Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research. Relatecharacteristics of the communicator, the message, and the target audience.
    2. Formulate a plan to intentionally enhance persuasiveness. What are various alternative techniques one might employ effectively?
      • Submit “Part II”, structured as a paper and written in APA style.

The Art and Science of Persuasion paper

  • Must include Parts I and II.
  • Must be 3 to 5 double-spaced pages in length (including Part I, but not including title and references pages from Part II) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • A header
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must utilize academic voice.
  • Must address the topic with critical thought.
  • Must end with a conclusion that reaffirms the thesis.
  • Must use at least five peer-reviewed scholarly sources. Additional scholarly sources are encouraged.
    • Be sure to integrate your researchsmoothly rather than simply inserting it.
    • In general, paraphrase material rather than using direct quotes.
    • The Scholarly, Peer Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  • Must document all sources in APA style as outlined here and here.
  • Must include a separate reference page that is formatted according to APA style.
  • Must be submitted to Grammarly for review and correction prior to submitting.

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