Strategic Communications – (1,500 Words)

Please bid for this assignment only if you can adhere to the following:

1. Stick to the given deadline, no extension will be given.

2. Send us the assignment when 50% is done and 100% done, this is for us to track your progress.

3. Be responsive (if you are sleeping, we can understand).

4. No copy and pasting work, do not plagiarise. We use the Turnitin system to check for plagiarism, we do not recognise the StudyPool plagiarism checking tool.

5. No using of fake references. (references used must tally with content written)

General Assignment Information:

Education Level: Diploma

Subject of Assignment: Strategic Communications

Number of Words: 1,500 words

Type of Referencing: APA

Number of References Required: 5

Deadline: 7th Feb 2018 before 5:00 PM (Beijing, Singapore, Hong Kong time)

Title of Assignment:

Getting the axe

Background:

Singapore Press Holdings (SPH) chief executive Ng Yat Chung yesterday called on
staff to work together to take the company forward, while apologising for the “serious
lapse” which locked some 20 employees out of their computers before they were
informed of their retrenchment.

The staff from the English/Malay/Tamil Media group were among the 130 people that
SPH began retrenching last Thursday as part of restructuring efforts.

In an e-mail to employees, Mr Ng said the plan was to restrict access to critical
business systems for security reasons after affected staff were told of their
retrenchment, but the lapse led to them being locked out prematurely.

“It was most disconcerting to find out about their retrenchment this way. That was
never our intention,” he said. “For the pain caused to these colleagues, I apologise for
the serious lapse.”

Source: SPH chiefs address lapse during retrenchment. (2017, October 17). Retrieved
November 02, 2017, from http://www.straitstimes.com/singapore/sph-chiefs-address-lapse-
during-retrenchment

Assignment Question:

Discuss how SPH maintained public goodwill, or failed to maintain public goodwill, with its
key stakeholders throughout this crisis.

Develop a strategic communications plan to formulate how the crisis should have been
managed, and also how the plan should be carried out.

Your proposed plan should analyse
why and how strategic communication is required in various scenarios, and also examine
concepts in issues management that SPH would have to consider as it protects its corporate
reputation throughout this crisis.