Seven Elements of Service Marketing

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In a three- to five-page paper (not including title and reference pages), select a service organization to use as an illustration in discussing the seven elements of service marketing. Also, include a discussion of how these elements form a competitive advantage for a service organization. Use the course text and two additional scholarly sources from the Ashford Online Library to support your paper. Your paper must be formatted according to APA-style guidelines as outlined in the Ashford Writing Center.

The Week Two Paper:

  1. Must be three to five double-spaced pages in length (excluding the title and reference pages).
  2. Must include a title page with the following:
    1. Title of paper
    2. Student’s name
    3. Course name and number
    4. Instructor’s name
    5. Date submitted
  3. Must being with an introductory paragraph with a succinct thesis statement.
  4. Must address the topic of the paper with critical thought.
  5. Must end with a conclusion that reaffirms your thesis
  6. Must use at least two scholarly sources besides the text, including a minimum of one from the Ashford Online Library.
  7. Must document all sources in APA style, as outlined in the Ashford Writing Center.
  8. Must include a Reference Page, formatted according to APA style as outlined in the Ashford Writing Center.

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