In a three- to five-page paper (not including title and reference pages), select a service organization to use as an illustration in discussing the seven elements of service marketing. Also, include a discussion of how these elements form a competitive advantage for a service organization. Use the course text and two additional scholarly sources from the Ashford Online Library to support your paper. Your paper must be formatted according to APA-style guidelines as outlined in the Ashford Writing Center.
The Week Two Paper:
- Must be three to five double-spaced pages in length (excluding the title and reference pages).
- Must include a title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must being with an introductory paragraph with a succinct thesis statement.
- Must address the topic of the paper with critical thought.
- Must end with a conclusion that reaffirms your thesis
- Must use at least two scholarly sources besides the text, including a minimum of one from the Ashford Online Library.
- Must document all sources in APA style, as outlined in the Ashford Writing Center.
- Must include a Reference Page, formatted according to APA style as outlined in the Ashford Writing Center.