Rough Draft detailed analysis of UPS CRM system benefits and challenges

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Topic: The benefits and challenges of CRM (Customer Relationship Management), highlighting customer loyalty programs

Company:UPS (United Parcel Service)

  • Your Role | Information Systems Consultant
  • Target | Company’s existing CRM system
  • Your Format | 3 page Research Paper Draft
  • Your Topic | Outline the strengths, weaknesses, and your recommendations to take the customer’s experience to the next level through better Information Systems (there is always room to take things to a higher level, even in well run organizations.
  • Directions:
  • Taking
    on the role of Information Systems Consultant, analyze a company’s existing CRM
    system from available public information. Try to touch on each of the
    topics covered throughout this course to help outline the strengths,
    weaknesses, and your recommendations to take the customer’s experience to the
    next level through better Information Systems (there is always room to take
    things to a higher level, even in well run organizations.)

    Assignment Tips:

    This
    assignment presents some challenges, in that you have limited information about
    the inner workings of their systems — do your best to piece together
    information from your experience with their service(s), their website, and
    articles written about their service(s). You can make simple, obvious
    assumptions about how things operate, but try to focus on the publicly
    available information as much as possible (and cite sources). Share
    your own tips and ideas for this project with your Group members using Group
    Announcements and Group Discussions.


    Real business where the
    leaders often only have time to focus on the summary analysis (your
    presentation) that you derive from your detailed analysis (your paper). Please
    remember to make presentations concise, clear, and engaging.


    Parameters:

    ·
    APA format -double-spaced, with
    references

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