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CORPORATE PROFILE: PART 1
23 Jan 2016
Introduction of the Company Amazon
Amazon, officially called Amazon.com Inc., is an American e-commerce
company that is also involved in cloud computing. The organization operates
as an online retailer of different products within the United States as
well as other countries. This company was founded in 1994 in Seattle,
Washington where it has its headquarters. Sinceits origin to date, the
company has grown to become the largest retailer in the United States (US).
Although it started as an online books store, it began providing DVDs and
the expansion continued with time. The company began producing many
appliances and currently sales a large variety of products including simple
computer application and hardware.
The expansion of Amazon through the years has led the company to produce
consumer electronics like television sets and mobile phones among other
gadgets. While it has maintained a global online platform which is used
toprovide products to different types of markets, the company operates
avariety of websites in various countries that has created a kind of
autonomy in every single outlet in various locations. Individuals seeking
to purchase Amazon products in various parts of the world can also buy and
have the products delivered at a fee (Cleveland, 2008). This service has
enabled the company to expand to many countries and nearly have a global
presence since people can access the various sites that are operated by the
company and purchase products from Amazon. The growth of Amazon has been
excessive and in 2015 the company was able to surpass Wal-Mart, which has
been the most valuable retailing store chain in the US for many years.
Based on market capitalization, Amazon currently holds the position of the
most profitable retailer in the country. Amazon’s company ticker falls
under the NASDAQ as “AMZN”.
An Overviewof the Company’s Operation
The growth of Amazon has been mainly through the acquisition of various
business entities that perform different functions. It has enabled the
organization to expand the range of products that it provides over the time
it has existed to become a leading retailer within the market. Other than
the acquisitions which the company has developed, it operates some
subsidiaries in the United States, and this has been critical to the
success of the global expansion of the enterprise. In many countries where
Amazon does not have specific operations, there are partnerships which it
runs aimed at ensuring the presence of the company within theseregions.
This has been mainly adopted in seeking to enhance the service delivery of
products to customers in different locations following the experience of
slow products performance by various clients.
Despite the company being an online mailing store, it runs physical
customer service centers in many places around the world. These service
centers allow customers who acquire products from Amazon to receive care
services for any problemsthat they may encounter with the products they
have purchased. As a result, the company has continuallyincreased its
customer based and loyalty for customers due to the provision of after-sale
services. The company has different brands and products which it operates
independently and whose incorporation creates the general name of Amazon
that has become very popular among the customers in various different
countries. As a public company, which provides merchandise through an
online platform, the company offers its website in several languages
including English, German, French, Italian, Spanish, Brazilian Portuguese,
Dutch and standard Chinese.
The Company’s Requirements for Cyber-Security
Most of the problematic components of cyber security are that there is the
presence of swift and constantly evolving nature of security risks. Most of
the approaches focus on resources towards the most central systems and
protecting against the major known threats that are necessitated thus
leaving behind some of the less undefended and dangerous risks that are not
protected against (Bhagat, 2011). The risks of cyber security are advancing
faster than we can keep up with it. The cyber security threat has been
changing gradually faster than our ideas at the same risk of not protecting
the systems. Organizations have been encouraging adaptive and proactive
approaches that issue guidelines in assessing risks that are usually
recommended towards monitoring real-time assessments.
The internet has allowed business to carry out their operations from
different locations so that they can be able to reach to new markets. This
will be able to provide opportunities to ensure businesses work more
efficiently through computer-based tools. Companies are responsible for
creating confidence of the consumers and for their businesses too. The
threat of cyber criminals has been very real for both small and large
firms. Business owners have to accept that they have to establish a defense
system in the modern world business. There are a lot of security companies
that are always willing to fight cyber crime.
Amazon has made a push to the private intelligence market by building a
team to focus on growing and selling the information systems to the US
community. Amazon hires sales managers who have top secret clearance with
technical backgrounds in building sales teams in the US. Amazon’s new staff
that works in the have to submit to the government for investigations due
to the absence of security clearance when they are first introduced to the
job. There are data visualization systems that are built for the generation
of cyber spies in tech companies.
Amazon has been able to be productive in its financial productivity since
it has been able to create attention that its market capitalization has
equaled the values of profitable sales. However, Amazon has recently
declined to disclose annual revenue by saying that the revenue will be
recognized over multiple contract years since they have grown from $2
million in 2012 to $24 million in 2013 and $74 million in 2014. Amazon has
been using a public clouding computing resource that helps them to develop
and deploy new applications that expand over geographic regions quickly.
However, cybercriminals are aware of the expansion of public cloud and also
looking for weaknesses in the company’s security posture. The techniques of
enhancing cyber security extend the corporate data center thus protecting
the company’s data while the internal management tries to feature and
ensure that the policies keep pace with the applied changes.
Amazon informs its online users that it resets their passwords after
learning that they might have been exposed to an individual third party
(Sridhar, 2012). Amazon has adopted the precautionary measure though it was
not aware of the user passwords been improperly disclosed. Amazon does not
reveal information on the number of the affected users as of now, but it
still appears that all who have had their passwords compromised were
alerted on the matter. The users of Amazon who did not receive emails
should be sure and reset them as well through authentication on its online
Bhagat, B. C. (2011). U.S. Patent Application No. 13/016,999.
Cleveland, F. M. (2008, July). Cyber security issues for advanced metering
infrastructure (ami). In Power and Energy Society General
Meeting-Conversion and Delivery of Electrical Energy in the 21st Century.
Hoover’s Inc. (2015, January21). Amazon Corporation.Hoover’s Company
Records – In-Depth Records.Retrieved January 21, 2016 from Mergent Online
Sridhar, S., Hahn, A., &Govindarasu, M. (2012).Cyber–physical system
security for the electric power grid.Proceedings of the IEEE.
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