Read the following article and discuss the effectiveness of social media advertising compared with other types of digital advertising. What do you think of the effectiveness of digital media compared with traditional ones? How could the firms use different media to gain competitive advantages?
A brand new game; marketing in the digital age. (2015, Aug 29). The Economist, 416, 51-52.
Note: Please check the Discussion grading rubrics to better understand the requirements for Discussions.
Promotion and Primary Research
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