Product Positioning Paper ( Starbucks)
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Write a paper of no more than 1,050 words to explain how the consumer of Starbucks is influenced during the decision-making process by targeted product positioning. The paper must address the following:
- Research the product positioning of similar products to determine the best positioning for your client’s product, and explain your findings.
- Recommend a product positioning strategy, and explain why the strategy selected is the optimal choice.
- Explain how the promotional strategies are expected to influence consumer decision making within the targeted market group.
- Discuss how environmental factors, cultural differences, and reference groups have an impact on the positioning.Format your paper consistent with APA guidelines.
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