Presentation Topic

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Each student will select a topic of her/his choice. Your selection should be about How & Why Consumers Behave the way they do. You must use at least three (3) or more outside sources other than the textbook (please no newspaper articles or wikis) OR present the findings of an article from the Journal of Consumer Behavior. Both require a maximum two-page summary write-up with a list of sources (references) used uploaded to the Presentation link. Please attach a copy of your power point slides to the end of your write-up. Grading will be based on the following Consumer Behavior Presentation Evaluation Criteria.

50 Point Consumer Behavior Presentation Evaluation Criteria:

(Score: 1=poor, 5=excellent)

1. Appropriate Consumer Behavior Topic

5

2. Comprehensive and covered all situations

5

3. Quality of the material contents

5

4. Depth of the material presented

5

5. Presentation Structure Flow

5

6. Presentation Structure Logic

5

7. Presentation is well organized

5

8. Exclusion of irrelevant material

5

9. Supporting material and reference sources

5

10. Overall quality of the presentation

5

11. Total

50

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