Option #1: Global Population and Retailing Case Study

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You are the Vice President of Marketing for a new retailer that sells brain training games to exercise and improve memory, and your company is expanding globally. Analyze the global population data in Table 7-1 of the textbook, from a retailing perspective. Analyze each country’s population data. For example, how will a retailer use the population data to target consumers? The age distribution provides invaluable information to the retailer in terms of target market planning. Be specific about what the data indicates.

Support your arguments with this week’s readings and other sources. Your paper should be submitted in the form of a Word document and meet the following requirements:

  • 3-4 double-spaced pages, not to include the title and references pages,
  • Cite at least 3 scholarly resources

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