Module 5 Assignment_Chapter 5

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Read the chapter in the PowerPoint slides. Answer the following questions in a single Word document.

  1. Read the popular business press (e.g., Business Week, Fortune, Fast Company), and identify a strategic action and a tactical action taken by firms approximately two years ago. Next, use the Internet to search the popular business press to see if, and how, competitors responded to those actions. You should be able to explain the actions and the responses, linking their findings to the discussion in this chapter.
  2. What advantages do first movers have? Disadvantages? (5 points)
  3. Identify a firm in a fast-cycle market. What strategic actions account for its success or failure over the last several years? How has the Internet affected the firm? (5 points)

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