ANSWER all 6 QUESTIONS after reading Pandora’s Music Box p 203-204 of book. Base answers off of your knowledge of MIS Infrastructure in Chapter 5 of Business Driven Information Systems:
400 words/APA Format/ NO abstract or title page needed/ please include conclusion and references
UNDERLINE HEADING FOR EACH QUESTION with answer below heading:
1. List the ways that an agile MIS infrastructure supports Pandora’s business.
2. Describe the reasons Pandora would create a disaster recovery plan and a business continuity
3. Apply the concepts of cloud computing to Pandora’s business model.
4. Analyze how Pandora is using sustainable MIS infrastructures.
5. Develop a way that Pandora could benefit from grid computing.
6. Assess the use of virtualization to support Pandora’s business growth while helping the environment.
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Business Driven Information
CLOSING CASE TWO
Pandora’s Music Box
Napster was one of the first service providers for sharing online music. Many other companies have attempted to jump into the online music business legally, and most found little success. However, Pandora, the Internet radio site, is becoming the exception. Pandora provides users with the ability to choose specific artists or categories of music and then creates individualized playlists. Based on user feedback to Pandora’s suggestions of similar tracks, the site learns what selections each listener prefers for his or her playlist and uses that information to generate a unique customized listening experience for each.
At the heart of Pandora’s business is the Music Genome Project (MGP), a computerized jukebox of more than 700,000 works by 80,000 artists, with new ones added every day. Each selection within the MGP is categorized by hundreds of characteristics, including artist and genre and covering the qualities of melody, harmony, rhythm, form, composition, and lyrics. For example, if someone is look- ing for a song with a certain tempo or wants to know what the lyrics are about, Pandora can supply that information. The company has 50 employees whose sole job is to listen to and analyze music along with assigning more than 400 characteristics to each track.
Computing Merges with Connectivity
Pandora is a perfect example of cloud computing as a result of three major trends:
1. The marriage of computing and connectivity can now occur without having to be tethered to a single location. It’s among the biggest disruptive forces of modern times, one that will redefine business models for decades to come.
2. The mobile Internet is now pervasive. 3. The availability of low-cost, always-on computers—smart phones—that allow sophisticated soft-
ware to conduct complex tasks on the go.
Pandora is strategically planning to reach a broad, global market by embedding itself in all sorts of Internet-enabled electronic devices that can access its services directly through the cloud. Pandora’s music offerings are now being embedded in everything from thin LED televisions to Blu-ray players to digital frames. Customers are listening to Pandora through their Blu-ray players, iPods, iPhones, and BlackBerrys, and soon cars will come with Pandora preinstalled.
The Pandora team envisions Pandora playing everywhere, allowing users to create as many as 100 stations, allowing for a nearly infinite list of musical opportunities. Since its founding in 2000, Pandora has registered more than 50 million listeners and adds thousands more every day.
A basic membership, which includes an occasional advertisement or two, is free. Members are allowed 40 hours a month to listen to their personal stations. If users want more than 40 hours, they can purchase unlimited playing time for 99 cents per month. Users can upgrade even further to a Pandora One account for $36 a year that includes unlimited playing time, no advertisements, and a higher-quality sound.
What drives Pandora’s business? Other than its valued customer base, it is the company’s solid MIS infrastructure that supports its growth, operations, and profits. So far, Pandora’s investment in MIS infrastructure has delivered wonderful results as well as future opportunities. The company can now develop new applications that support its core functions more rapidly than ever. And since Pandora is located in the cloud, the company has created an MIS infrastructure that is accessible, available, flexible, scalable, reliable, and usable and that performs to meet the needs of its growing customer community.16
Technical Foundations of MIS