Select a company currently experiencing marketing changes.
Create a 6-8 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company’s marketing mix:
- Each of the four P’s should be addressed on its own slide.
- The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
- Use the Wall Street Journal articles or any good business/marketing periodicals or journals in the online library database to facilitate your research of the company. Some examples might be: Forbes, The Economist, NY Times, Fortune, Bloombergbusinessweek, Inc., Entrepreneur, Marketing and Sales Management, etc. To do so, access the University Library, and execute a keyword search. To find a specific publication and search its database, use Proquest, select the “Search by Publication” tab and type in the name of the publication.