Market Testing

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Two page paper–

There are three major areas of market testing—pseudo sale, controlled sale, and full sale. Using your research skills, pick one method of either pseudo sale, controlled sale, or full sale and describe how it is (or would be) used to test a product or service. Provide a real-world example/application of your research method.

Examples of market testing methods include:

  • Speculative sales
  • Simulated test marketing
  • Direct marketing
  • Test marketing
  • Rollout testing (including geographic rollout testing)

Your paper should be a 2 page Word document, excluding the cover page and references page.

Format the paper according to the CSU-Global Guide to Writing and APA. (Links to an external site.)Links to an external site. Use graduate CSU-Global formatting standards including title page, citations, double spacing, third-person pronouns, and references. Cite a minimum of 3-4 scholarly sources to support your position, in addition to the textbook. The CSU-Global Library is a great place to find these scholarly sources.

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