Market Plan C, assignment help

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To conclude your marketing plan, in
Assignment 3, you will describe the companies, marketing strategy,
implementation strategy, expansion plan, social media strategy, monitoring
methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions
needed for the completion of this assignment.

Write a six to seven (6-7) page paper in
which you:

  1. Develop the
    company’s branding, pricing, and distribution strategy.
  2. Classify the
    company’s major competitors as inter- or intra-competitors. Categorize the
    competitors’ major strengths and weaknesses.
  3. Develop the
    differentiation strategy in relation to the closest competitor.
  4. Establish
    whether the company’s intention is to be a leader or follower within the
    industry.
  5. Specify two
    (2) social media and / or media tools that you would use as you develop
    your plan. Justify each of your chosen tools.
  6. Suggest the
    integrated marketing communications that are most relevant for your
    marketing plan. Relate each marketing communication to your company’s
    advertising strategy.
  7. Use at least
    five (5) academic resources that address sustainability and monitoring of
    effective marketing plans and determine the applicability for your
    hypothetical company. These resources should be industry specific and
    relate to your chosen product / service. Note: Wikipedia and other
    Websites do not qualify as academic resources.

marketing_plan_a.doc
market_plan_b_bed_and_breakfast_.doc

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