To conclude your marketing plan, in
Assignment 3, you will describe the companies, marketing strategy,
implementation strategy, expansion plan, social media strategy, monitoring
methods, and integrated marketing communication strategy.
Note: You may create and / or make all necessary assumptions
needed for the completion of this assignment.
Write a six to seven (6-7) page paper in
- Develop the
company’s branding, pricing, and distribution strategy.
- Classify the
company’s major competitors as inter- or intra-competitors. Categorize the
competitors’ major strengths and weaknesses.
- Develop the
differentiation strategy in relation to the closest competitor.
whether the company’s intention is to be a leader or follower within the
- Specify two
(2) social media and / or media tools that you would use as you develop
your plan. Justify each of your chosen tools.
- Suggest the
integrated marketing communications that are most relevant for your
marketing plan. Relate each marketing communication to your company’s
- Use at least
five (5) academic resources that address sustainability and monitoring of
effective marketing plans and determine the applicability for your
hypothetical company. These resources should be industry specific and
relate to your chosen product / service. Note: Wikipedia and other
Websites do not qualify as academic resources.