TattleTale executives are excited about your initial analysis of
possible U.S. office locations. However, there is some disagreement
among management on which of your top eight recommended states
would be best.
management would like you to gather additional information from each
of top eight recommended states. This information will be used
along with the Gallup data to narrow down options to four states.
From there, city specific insights will define which city in each
state is best for the first set of U.S. TattleTale offices.
in Europe has continued to research the relationship of employee
engagement to population characteristics. They found some interesting
correlations (see below) which should guide your data collection.
assignment, you are to create a survey and research implementation
plan to gather the additional data required for finalizing a
recommendation on office locations. Include the following items in
sure to outline your research hypotheses clearly. It is critical
that a research question be stated clearly as it guides the
development of a sampling plan and survey instrument.
sampling plan appropriate to the population of interest:
plan identifies and describes your population of interest and how
you intend to have adequate number and representation to make
generalizing statements about the population.
survey instrument appropriate for the selected mode of delivery
(telephone, online, interview, etc.):
survey instrument will need to be tailored for the mode of delivery
you select – indicate the mode at the top of the survey
instrument. A justification of the selected mode should be
included. Questions should be well crafted and capable of capturing
the information you seek.
sure the survey is structured in a manner which is logical and easy
for the person responding to understand.
plan for handling missing or poor quality data:
an explanation of how you intend to deal with missing or poor
quality data. Be sure to explain why you selected this method for
dealing with data issues.
variables by topic which have been shown in Europe to have a
relationship with employee engagement:
with City Conditions
with city in which you live
city to others
about your life
with you do
with your life
do what you want to do
with standard living
who encourage you
that you encourage