I this Assignment you will be creating a survey and survey design plan to further your analysis of potential locations for TattleTale offices.

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Assignment
Background

Congratulations.
TattleTale executives are excited about your initial analysis of
possible U.S. office locations. However, there is some disagreement
among management on which of your top eight recommended states
would be best.

So,
management would like you to gather additional information from each
of top eight recommended states. This information will be used
along with the Gallup data to narrow down options to four states.
From there, city specific insights will define which city in each
state is best for the first set of U.S. TattleTale offices.

Management
in Europe has continued to research the relationship of employee
engagement to population characteristics. They found some interesting
correlations (see below) which should guide your data collection.

Assignment
Objective

In this
assignment, you are to create a survey and research implementation
plan to gather the additional data required for finalizing a
recommendation on office locations. Include the following items in
your plan:

  • Research
    hypotheses:

    1. Be
      sure to outline your research hypotheses clearly. It is critical
      that a research question be stated clearly as it guides the
      development of a sampling plan and survey instrument.
  • A
    sampling plan appropriate to the population of interest:

    1. This
      plan identifies and describes your population of interest and how
      you intend to have adequate number and representation to make
      generalizing statements about the population.
  • A
    survey instrument appropriate for the selected mode of delivery
    (telephone, online, interview, etc.):

    1. The
      survey instrument will need to be tailored for the mode of delivery
      you select – indicate the mode at the top of the survey
      instrument. A justification of the selected mode should be
      included. Questions should be well crafted and capable of capturing
      the information you seek.
    2. Be
      sure the survey is structured in a manner which is logical and easy
      for the person responding to understand.
  • A
    plan for handling missing or poor quality data:

    1. Included
      an explanation of how you intend to deal with missing or poor
      quality data. Be sure to explain why you selected this method for
      dealing with data issues.

Example

Example
variables by topic which have been shown in Europe to have a
relationship with employee engagement:

Satisfaction
with City Conditions

  • Satisfaction
    with:

    • Economy
    • Schools
    • Health
      Care
    • Business
      Opportunity
    • Transit
    • Employment
    • Housing
    • Quality
      Environment (air/water)
    • Medical
      Care
    • Crime/
      Security
    • Happy
      with city in which you live
    • Recommend
      city to others

Personal
Health

  • Active
  • Feel
    Productive
  • Well-Rested
  • Laugh/Smile
  • Stress
  • Medical
    Conditions

Life
Satisfaction

  • Enjoy
    life
  • Productive
  • Learn
    new things
  • Excited
    about your life
  • Enjoy
    with you do
  • Happy
    with your life

Standard
of Living

  • Have
    sufficient money
  • Can
    do what you want to do
  • Sufficient
    food
  • Good
    housing
  • Comfortable
    with standard living

Support
Network

  • Have
    support network
  • Receive
    recognition
  • People
    who encourage you

People
that you encourage

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