I this Assignment you will be creating a survey and survey design plan to further your analysis of potential locations for TattleTale offices.

Assignment
Background

Congratulations.
TattleTale executives are excited about your initial analysis of
possible U.S. office locations. However, there is some disagreement
among management on which of your top eight recommended states
would be best.

So,
management would like you to gather additional information from each
of top eight recommended states. This information will be used
along with the Gallup data to narrow down options to four states.
From there, city specific insights will define which city in each
state is best for the first set of U.S. TattleTale offices.

Management
in Europe has continued to research the relationship of employee
engagement to population characteristics. They found some interesting
correlations (see below) which should guide your data collection.

Assignment
Objective

In this
assignment, you are to create a survey and research implementation
plan to gather the additional data required for finalizing a
recommendation on office locations. Include the following items in
your plan:

• Research
  hypotheses:
  1. Be
     sure to outline your research hypotheses clearly. It is critical
     that a research question be stated clearly as it guides the
     development of a sampling plan and survey instrument.
• A
  sampling plan appropriate to the population of interest:
  1. This
     plan identifies and describes your population of interest and how
     you intend to have adequate number and representation to make
     generalizing statements about the population.
• A
  survey instrument appropriate for the selected mode of delivery
  (telephone, online, interview, etc.):
  1. The
     survey instrument will need to be tailored for the mode of delivery
     you select – indicate the mode at the top of the survey
     instrument. A justification of the selected mode should be
     included. Questions should be well crafted and capable of capturing
     the information you seek.
  2. Be
     sure the survey is structured in a manner which is logical and easy
     for the person responding to understand.
• A
  plan for handling missing or poor quality data:
  1. Included
     an explanation of how you intend to deal with missing or poor
     quality data. Be sure to explain why you selected this method for
     dealing with data issues.

Example

Example
variables by topic which have been shown in Europe to have a
relationship with employee engagement:

Satisfaction
with City Conditions

• Satisfaction
  with:
  • Economy
  • Schools
  • Health
    Care
  • Business
    Opportunity
  • Transit
  • Employment
  • Housing
  • Quality
    Environment (air/water)
  • Medical
    Care
  • Crime/
    Security
  • Happy
    with city in which you live
  • Recommend
    city to others

Personal
Health

• Active
• Feel
  Productive
• Well-Rested
• Laugh/Smile
• Stress
• Medical
  Conditions

Life
Satisfaction

• Enjoy
  life
• Productive
• Learn
  new things
• Excited
  about your life
• Enjoy
  with you do
• Happy
  with your life

Standard
of Living

• Have
  sufficient money
• Can
  do what you want to do
• Sufficient
  food
• Good
  housing
• Comfortable
  with standard living

Support
Network

• Have
  support network
• Receive
  recognition
• People
  who encourage you

People
that you encourage