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Choose one product from the following:
- Apple’s iPhone® mobile digital device
- Nabisco’s 100 Calorie Packs
- Geico® insurance
Prepare
a 1,050- to 1,400-word paper that identifies the elements of the
integrated marketing communications for the product you choose.
Emphasize
how sales promotion is valuable to the organization’s integrated
marketing program by selecting two sales promotion strategies that you
think best fit the integrated marketing program. Explain why and how you
would use them.
Conduct research using reliable sources. You must use the company’s website as a main source of information. You may also conduct research from other reliable sources.
Determine
and state the company’s key message that it wants to get across to the
customer. As a salesperson, consider the points from the marketing
information found on the company’s website and from your other research.
What points would you use in making a sales pitch to a potential
customer? Why?
Format your paper consistent with APA guidelines.
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