Focus on Ford Motor Company profitability ratios

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Focus on Ford Motor Company profitability ratios. Profitability ratios are very important to investors. Companies often use these ratios when evaluating its managers.

Profitability should be viewed from three different perspectives:

  • Profitability in relation to sales.
  • Profitability in relation to assets.
  • Profitability in relation to equity.

It is quite possible for the company to perform well from one perspective and poorly from another. Use the years 2015, 2016, and 2017 to complete the discussion. Ensure you complete the industry average. Use format below:

Report Headings

  1. Name of Company and Ticker Symbol: Company name, ticker symbol
  2. 10-K Report: Paste the direct URL to the company’s most recent 10-K Report
  3. Company Website: Paste the URL to the company’s website
  4. Industry name and NAICS Code: Provide the name and NAICS code associated with the Industry Average data.
  5. Profitability Ratios: Follow the formatting in the example below to present the data. See the sample eStatement Studies document posted under the Activities tab for help in finding the industry average data needed for this assignment. (5 points)
    20XX 20XX 20XX** Industry Average***
    Gross Profit Margin (Gross Profit / Sales)
    Operating Profit Margin (Operating Profit / Sales)
    Pre-Tax Net Profit Mg (Pre-Tax Profit** / Sales)
    Pre-Tax Return on Equity (Pre-Tax Profit** / Shareholders Equity)
    Pre-Tax Return on Assets (Pre-Tax Profit** / Total Assets)

    *most recent year
    **use Pre-Tax Profit to make the comparison to the industry average more accurate.
    ***There will be a single industry average for the gross, operating, and pre-tax net profit margins. List all 3 industry average figures for the pre-tax return on equity and the pre-tax return on assets.

  6. Evaluation: Interpret each of the ratios. Review the Financial Ratios Guidelines document for direction. Do you see any red flags? How profitable is the company in relation to sales? How profitable is it in relation to assets? How profitable is it in relation to equity?

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