Chaos Theory & Trends
Mini- Case – The Melamine Milk Crisis in China
Review each question thoroughly and answer each question with a minimum of
200-word count. There’s two parts to the assignment, Part A and B, be aware
that both parts are separate organization cases. Part A is “The Melamine Milk Crisis in China” and Part B is “Chipotle senior executive indicted for
cocaine possession”. Use APA format to include in-text citations and a
reference page, a cover page is not needed, and use scholarly articles only.
Place answers underneath each question for an easier breakdown. The course
material is attached and must be use as an additional reference. Here is the
reference for it: Crandall, W, Parnell, J & Spillan, J. (2009). Crisis
management in the new strategic landscape. Thousand Oaks, CA: Sage. Let me know
if you have any questions or concerns.
1. In a narrative format, summarize the key facts and issues
of the case “The Melamine Milk Crisis in
2. Update the information in the case by researching it on
the Internet. Focus your response on the specific issues in the case.
3. What steps should Fonterra have taken to prevent the
Case Analysis 2
4. What is the responsibility of a company, such as Fonterra
or BP, in controlled the actions of suppliers and sub-contractors?
5. Assume that you are the Chief Ethics Officer for
Fonterra. How do you rebuild the trust and reputation of the company?
Part B: Chipotle
What can an organization do when the senior staff charged
with developing an improved image of the organization as ethical and
responsible are themselves involved in a crisis? For example, check out the
case of Mark Crumpacker, a senior Chipotle executive, recently indicted for
possession of cocaine. How can Chipotle recover from this?