Defining a Good Sales Experience

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BUYING A SNOWBOARD FROM REI SPORTING GOODS.

***THIS WILL BE BASED ON GREAT EXPERIENCE I HAD BUYING A NEW SNOWBOARD FROM A VERY KNOWLEDGABLE SALES PERSON THAT TOOK TIME TO FIT ME WITH A NEW BOARD AND BOOTS. THIS IS THE BOARD I BOUGHT

http://arborcollective.com/snowboards/products/swo…

I BOUGHT IT AT REI CO-OP

Recall a recent positive sales exchange you have had as a customer. This could be as a customer in B2C sales or in business in a B2B interaction.

Complete both parts of this assignment.

PART I

Answer the following questions in a 350-word paper:

  • What is the difference between B2C and B2B sales? Which is your experience?
  • What were you purchasing, and where?
  • How did the interaction between you and the sales person begin?
  • Was there ever a point where you wanted to discontinue your interaction with the salesperson? If not, why? If so, what made you continue?
  • What did the salesperson do well? Explain how.
  • What could the salesperson have improved on to make it a more positive experience for you? Explain why.
  • How did the transaction end?
  • What did you learn from this interaction that could help make you a more effective salesperson?

Format your assignment according to appropriate course-level APA guidelines.

PART II

Reverse your role for this part of the assignment.

Describe a hypothetical situation where you are the salesperson. You may choose either a B2C or B2B scenario:

  • Choose the item to be sold.
  • Choose the venue (brick-and-mortar, online, and so forth).
  • Describe how you would approach your customer. What communication style would you choose and why?
  • Explain how you would keep your customer interested.
  • Acknowledge where you might lose your customer and how to counteract this.
  • Describe how you would close the sale.

Create a 6- to 8-slide Microsoft® PowerPoint® presentation that describes your hypothetical situation.

  • For Online and Directed Study students, these are Microsoft® PowerPoint® presentations with notes.

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