Culture and Communication –

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Marketing: Culture and Communication
Order Description
It should be presented in a report format, using relevant headings (not just those below). Full referencing must be included. Due 18th January 2017
Select two countries(excluding the UK) to:
1. Discuss with examples from this country general aspects of its culture (15%)
2. Investigate one specific element of culture of your choice e.g. aesthetics. (FOOD AND DRINK CHOSEN) (25%)
3. Apply ONE analytical framework of the culture in China and compare this with the culture in the Germany. (25%)
4. Critically evaluate the implications of the above differences to global marketing communication? (20%)

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