Critical thinking, Reinforced Level

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Review the following case

Wirtz, J., & Heracleous, L. (2012). Singapore Airlines: Managing human resources for cost-effective service excellence. Retrieved from http://docplayer.net/2716897-Singapore-airlines-managing-human-resources-for-cost-effective-service-excellence.html

Please answer the following questions in a well-integrated essay:

  1. Describe what is unique about SIA’s five elements of its successful HR practices.
  2. Evaluate the effectiveness of each element’s contribution toward SIA’s leadership in service excellence and cost effectiveness.
  3. Despite evidence that such practices help service firms achieve higher company performance, many organizations have not managed to execute them as effectively. Why do you think that is the case?
  4. Some of SIA’s HR practices would be illegal in the U.S. Is this fair competition, or are those HR practices encouraging a “race to the bottom” in terms of employee rights?

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