Crisis Paper and Speech

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Absolutely no plagiarism, must be original and very thorough. Please make sure everything is followed in the question and the grading rubric. Assigned reading articles are attached but also must include other academic relevant resource, minimum of 4 reference and 3 should be outside academic relevant resources. Must include intext citations. Short and simple but thorough sentences, no run-on sentences. Please include the free links to outside academic resources.


Your company is facing the following crisis:

An investigative journalist has just published an article in the New York Times about your firm maintaining that your products and services are seriously defective. The origin of the defect concerns management practices whereby, at certain steps in the development and manufacturing process, your firm uses undeclared (and illegal) labor arrangements in Russia to complete several tasks. The work being done by the illegal Russian workforce is substandard and is potentially against US regulations, depending upon the processes/ingredients used. You are apparently one of several firms implicated in this illegal practice. It apparently is true that your firm subcontracts work out of the country and potentially to workers in Russia. The former COO has recently left the company and is unavailable for comment. He was the individual who negotiated for the subcontracting of the work.

Group Assignment:

Develop two very different possible scenarios for the next phase in this crisis (one positive, one negative, for example). (I only need to develop the positive scenario.) Anticipate the specifics of what is likely to happen, write it down and provide adequate description of the chain of events. Each scenario should be no more than 2 pages long, double-spaced. Once the two scenarios are written down, now plan out your firm’s response. Write out two versions of your CEO’s press conference speech encapsulating the firm’s response to each scenario. Each CEO speech should be no more than one page long, double-spaced. (Again, I only need a to develop a press conference for the positive scenario.)

Grading Rubric




This criterion is linked to a Learning Outcome Company Research

Assignment demonstrates excellent analysis and excellent use of the assigned reading materials, as well as other sources to develop a communication strategy for the firm. The strategy relies on Norton & Coffey (2007) as a structuring tool, but also displays good independent thinking and creativity.

This criterion is linked to a Learning Outcome Content and Development

Content is very comprehensive and well presented. The structure of the presentation covers all of the recommended topics indicated in the assignment and in the readings. There is no repetition between sections and the logic of the document is clear. The strategy developed is fully consistent with the firm’s existing positioning and communication practices.

This criterion is linked to a Learning Outcome Length, Sentence Structure, Grammar, Spelling and APA Form and Style

Sentences are structured correctly. There are no grammatical or spelling errors. The assignment respects assignment guidelines and uses proper APA form and style, where appropriate.

This criterion is linked to a Learning Outcome Timely Submission

Assignment is submitted on a timely basis.


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