Directions (100 points):Due Day 7. Review the tutorial: 3 Steps to Proof a Case. Prepare a six page paper (four pages of text plus cover and reference page) paraphrasing (e.g. using your own words) with no quotes or outside information that is double spaced, 12-point font, with 1” margins on all sides. Write in the second person avoiding “I” or “we” statements. Use 1-8 as subtitles, which follow:
- Case Recap
- Problem Identification
- Identify the root problem components
- Marketing Mix (discuss 5 P’s – product, price, place, promotion, and people)
- Social Media: Analyze the current social media plan
- SWOT (Note: Identify four strengths, four weaknesses, four opportunities, four threats)
- Sound alternatives/Measurements (Note: propose at least two possibilities)
- Recommendations (Note: fully justify your recommendations)
Reference page – include your textbook only.
TEXTBOOK SOURCE ONLY!!!!
Iacobucci, D. (2015). Marketing Management. (5th Ed.). Stamford, CT. Cengage. If you purchase and older edition, it is fine.