Complete 4 page Case Study Essay

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Directions (100 points):Due Day 7. Review the tutorial: 3 Steps to Proof a Case. Prepare a six page paper (four pages of text plus cover and reference page) paraphrasing (e.g. using your own words) with no quotes or outside information that is double spaced, 12-point font, with 1” margins on all sides. Write in the second person avoiding “I” or “we” statements. Use 1-8 as subtitles, which follow:

Cover page

  1. Case Recap
  2. Problem Identification
  3. Identify the root problem components
  4. Marketing Mix (discuss 5 P’s – product, price, place, promotion, and people)
  5. Social Media: Analyze the current social media plan
  6. SWOT (Note: Identify four strengths, four weaknesses, four opportunities, four threats)
  7. Sound alternatives/Measurements (Note: propose at least two possibilities)
  8. Recommendations (Note: fully justify your recommendations)

Reference page – include your textbook only.


Iacobucci, D. (2015). Marketing Management. (5th Ed.). Stamford, CT. Cengage. If you purchase and older edition, it is fine.

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