Competition, Marketing Mix, and Pricing

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For this assignment, use the same health care provider as in Assignment 1.

Write a four to six (4-6) page paper in which you:

  1. Determine the key characteristics of the users of the products and/or
    services of the health care provider you selected.
  2. Analyze the competitive environment of the health care provider you selected
    and recommend a course of action for strategic marketing success.
  3. Determine which tools of the marketing mix available to health care
    providers would be most effective for the health care provider you
    selected.
  4. Determine the best possible pricing strategy for at least one of the
    products or services offered by the health care provider you selected.
  5. Provide at least three (3) qualified sources, e.g., peer-reviewed journals,
    professional organization Website, or health care provider Websites.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch
    margins on all sides; references must follow APA or school-specific format.
    Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s
    name, the professor’s name, the course title, and the date. The cover page and
    the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment
are:

  • Analyze the competitive environment of a health services organization and
    identify a course of action that will allow for strategic marketing
    success.
  • Analyze the users of the health care system.
  • Describe the various tools of the marketing mix available to health care
    providers.
  • Use technology and information resources to research issues in health
    services marketing.
  • Write clearly and concisely about health services marketing using proper
    writing mechanics.

Grading for this assignment will be based on answer quality,
logic/organization of the paper, and language and writing skills.

Click here to view the
grading rubric.

Points: 300

Assignment 2: Competition, Marketing Mix, and Pricing

Criteria

Unacceptable
Below 60% F

Meets Minimum Expectations
60-69% D

Fair
70-79% C

Proficient
80-89% B

Exemplary
90-100% A

1. Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
Weight: 20%

Did not submit or incompletely determined the key characteristics of the users of the products and/or services of the health care provider you selected.

Insufficiently determined the key characteristics of the users of the products and/or services of the health care provider you selected.

Partially determined the key characteristics of the users of the products and/or services of the health care provider you selected.

Satisfactorily determined the key characteristics of the users of the products and/or services of the health care provider you selected.

Thoroughly determined the key characteristics of the users of the products and/or services of the health care provider you selected.

2. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.
Weight: 25%

Did not submit or incompletely analyzed the competitive environment of the health care provider you selected and incompletely recommended a course of action for strategic marketing success.

Insufficiently analyzed the competitive environment of the health care provider you selected and insufficiently recommended a course of action for strategic marketing success.

Partially analyzed the competitive environment of the health care provider you selected and 0artially recommended a course of action for strategic marketing success.

Satisfactorily analyzed the competitive environment of the health care provider you selected and recommended a course of action for strategic marketing success.

Thoroughly analyzed the competitive environment of the health care provider you selected and recommended a course of action for strategic marketing success.

3. Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
Weight: 20%

Did not submit or incompletely determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.

Insufficiently determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.

Partially determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.

Satisfactorily determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.

Thoroughly determined which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.

4. Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
Weight: 20%

Did not submit or incompletely determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.

Insufficiently determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.

Partially determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.

Satisfactorily determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.

Thoroughly determined the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.

5. Three (3) references
Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

6. Clarity, writing mechanics, and formatting requirements
Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present

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