Company, Product, and International Market Overview

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Overview: For the final project in this course, you are tasked with launching a product and accompanying marketing campaign in the international market of your choice. You will select a specific international market in the world, excluding the United States, and a specific product, and then assess the marketing conditions in the international market in several important areas. You should select a country that you were al ways interested in that might be your “dream”country to work in one day.

Prompt: For the first milestone of your final project, you will submit a short paper with your company proposal, product detail, and country background. Select a specific international market and a company within a selected industry and provide a brief overview of your selections. Assume this company is planning to enter your selected international market with a new or updated product. The company proposal, product detail and country background will explore the historicalbackground of the chosen firm’s business so that you can explore the nature of the firm’s products and services.

Specifically, the following critical elements must be addressed:

I. Company, Product, and International Market Overview:
o Provide a brief background of the firm you have selected. Body Shop
o Include the nature of its products or services.
o Explain which product or service have you selected and why

o Provide a brief overview of the chosen international market. China is the international market, Body Shop is not in China because China require products to be tested on animals

Guidelines for Submission: Milestone One must be submitted as a 1–2 page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Included should be at least two scholarly references. All references should be cited in APA format.

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