Assignment – International Business Strategy Leadership

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i have attached the question which i need the answers off.

Task details and instructions:

Read the case study at the end of this assignment brief and then complete the following tasks:

Write a report explaining why Jan may be encountering the difficulties he is facing and to make recommendations as to how he should proceed, in order to implement this change successfully.

Your report should address the following:

1. The people management issues that potentially underpin the difficulties Jan is facing (30 marks) – 900 words.

2. The steps that Jan should take in the short and medium term, to get the launch of the new product back on track (40 marks) – 1200 words.

3. The leadership style(s) that Jan should adopt in this process, including the reasons why (20 marks) – 600 words.

4. Any decisions or support that might be needed at board level to help improve this situation (10 marks) – 300 words.

Your answer should be written as a report, with headings and sub-headings.

You should draw on and reference theories of leadership and change management*

Useful Resources

Via the University of Salford Library:


  • Bridges, W. (2009). Managing Transitions: Making the Most of Change. 3rd edn. London: Nicholas Brealey.
  • Carnall, C.A (2007). Managing Change in Organisations. 5th edn. Harlow: Prentice Hall.
  • Hayes, J. (2014). The Theory and Practice of Change Management. 4th edn. Basingstoke: Palgrave Macmillan.
  • Brisson-Banks, C.V. (2009). Managing Change and Transitions: A Comparison of Different Models and Their Commonalities. Library Management, 31 (4/5), 241-252.
  • Kotter, J.P. (1995). Leading Change: Why Transformation Efforts Fail. Harvard Business Review, (73) 2, 59-67.
  • Schein, E. (2002). The Anxiety of Learning. Harvard Business Review, 80 (3), 100-106.
  • Prosci’s ADKAR model (a goal-oriented change management model to guide individual and organizational change) – free guides are available to download from:
  • ‘Managing Transitions’ by William Bridges: Brief Summary of Key points;

Journal Articles:

On the Internet:

Online interview with Ed Schein’s learning and survival anxieties:

  • TED Talk by Jenni Cross on 3 myths of behaviour change, which highlights ways in which behaviour may be altered:

* There are multiple models of change management to be found within the academic and practitioner literature. Lewin’s field-force analysis and 3-step model of change led the way.

Word count

Your assessment should be 3000 words in total (+ / – 10%).

The word count excludes the following:

– cover page

– contents page

– references

– tables

– diagrams

– appendices

Marking criteria/scheme:

Marks for your assessment will be awarded with reference to the Level 7 grade descriptors.

Penalties for exceeding word count/ duration:

We expect all students to comply with the indicative word count outlined in the Task Details above.

Feedback arrangements:

The purpose of feedback is not to provide students with a benchmark between passing and failing but to identify strengths and where there is room for improvement and development” (Assessment and Feedback for Taught Awards Policy).

Feedback will be made available within 3 weeks of submission date.

All marks will be ratified at the appropriate Board of Examiners following internal and external moderation.

Please note that being dissatisfied with your results does not constitute grounds for an academic appeal.

Support arrangements:

Academic Misconduct

The University takes all forms of academic misconduct seriously.This includes plagiarism, asking someone else to write your assessment for you or taking notes into an exam. You can find out how to avoid academic misconduct here.

Assessment Information

If you have any questions about assessment rules, you can find out more here.

Personal Mitigating Circumstances

If personal mitigating circumstances may have affected your ability to complete this assessment, you can find more information about personal mitigating circumstances procedure here.


If you fail your assessment and are required to be reassessed, you will be notified by RKC following the appropriate Board of Examiners. RKC will provide you with the reassessment brief and submission details.

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