Imagine that you are a new marketing strategist for a retail business and wish to examine the practices of existing retailers for a frame of reference. Go to The World’s Largest U.S. Retail Chains in 2017 and select from the list a retailer in which you are interested.
Write a six to eight-page paper in which you:
- Determine which of the retailers from the website is currently the most successful at strategic planning and building relationships. Support your position with one example of such success.
- For the retailer you selected, recommend three actions that would enhance relationships with its customers.
- Analyze and discuss the characteristics of ownership of the selected retailer and justify your logic.
- Analyze and discuss the nontraditional forms of retailing of the selected retailer. Suggest two actions that the retailer can implement to take advantage of the consumer trends in retailing.
- Describe the target consumer for this retailer and the buying process this consumer uses specific to this retailer.
- Use at least three quality academic resources in this assignment. Note: Wikipedia and other websites do not qualify as academic resources.