Algorithm Paper

(SEE ATTACHED INSTRUCTIONS)

Understanding algorithms:

Find an article(s) that discusses how a company, an organization, or

government agency uses an algorithm for a specific purpose (for example, for marketing to

consumers, or to solve a specific social problem). Explain the purpose and implications of the

algorithm’s usage in a 4 to 6 page (double-spaced) essay; paper should be an analysis and

critique of algorithm’s use, using course readings for support in your arguments. Must include

reference page and in text citations.

I have chosen the following topic for this project:

I am focusing on Pinterest’s algorithm, the “Smart Feed”.

Here are some links on the topic (You may include your own as well):

https://www.adweek.com/digital/danielle-wiley-sway-group-guest-post-5-ways-for-influencers-to-leverage-pinterests-smart-feed-algorithm/ (Links to an external site.)Links to an external site.

https://chloedigital.com/pinterest-seo-in-2018-how-to-optimize-your-pins-for-the-changes/ (Links to an external site.)Links to an external site.

https://slayingsocial.com/2018-pinterest-changes-know/ (Links to an external site.)Links to an external site.

https://persuasion-nation.com/pinterest-seo-best-practices-step-by-step-guide-2017-edition/ (Links to an external site.)Links to an external site.

I want to analyze Pinterest’s algorithm, because I feel that it can be improved. As a user of Pinterest, I don’t feel they are optimizing their full potential as social media and influencer marketing platform. A majority of articles I found talk about optimizing Pinterest and most it’s issues related to accuracy.

***Must include Outline.