A little guidance

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Congratulations! Greg and his team were so wowed by your presentation that he signed a contract with you the very next day. You will now work directly with Bernadette Bernstein, a communications manager at Spokes of Hope.

Bernadette will be running the company’s blog and its Twitter and Facebook accounts for the next three months. Since she has only had experience using social media for personal uses, she would like you to give her some guidance before she starts posting on behalf of Spokes of Hope. You have received an an email from her that lists several ethical questions and concerns. Write an email response that analyzes each ethical issue and provides guidance for each of her questions. Support your answers with information from the Project Resources and/or your own research. All sources of information and media should be appropriately cited.

Bernadette would also like you to create some sample social media messages that she can use for Spokes of Hope. Using the Social Media Messaging Organizer, create a few examples of Facebook, Twitter, and blog posts to demonstrate what makes a good post for each platform. For each example, provide an explanation of why the example is effective. Throughout your examples, demonstrate how to effectively use retweets, mentions, replies, hashtags and link shorteners.

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