Assignment Guidelines: Your response should be in 12-point, Times New Roman font and be at least one page, double-spaced. Include at least one piece of additional text from the assigned reading. Upload your response to Canvas for credit. You may type your response.
Quotation for Analysis: “But don’t expect any truly realistic ads in the future, because a realistic advertisement is a contradiction in terms. The logic of advertising is entirely semiotic: It substitutes signs for things, framed versions of consumer desire for the thing itself” (Twitchell 162).
Answer the following question:
In light of the comment above made by Twitchell, in “Masters of Desire,” do you believe advertising is not realistic? Why or why not?
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